NYKAA
Over my five-year tenure at Nykaa, I've pursued diverse opportunities for growth and development.
Initially, I dedicated two and a half years to Nykaa's emailers team, where I managed the design and coding of email campaigns for both Nykaa Beauty and Nykaa Men. Adapting to the challenges of the pandemic, I skillfully adjusted my design approach to align with the shifting preferences and sentiments of our target audience, ensuring continued engagement and relevance.
Subsequently, I transitioned to a role as a pivotal point of contact for the Nykaa Cross Border Store (CBS). In this capacity,
I oversee all design requirements for the store, including those for global brands launching on Nykaa.
Vitruvian
At Vitruvian, a burgeoning startup specializing in tailor-made shirts, I held the pivotal role of sole designer, entrusted with crafting all visual elements across various platforms. From conceptualizing website banners to creating engaging infographics, my creative expertise spanned a diverse array of projects. Moreover, I had the privilege of extending my design prowess to enhance the ambiance of offline men's wear stores affiliated with reputable brands such as Manyavar and Raymond.
Reliance
I embarked on my professional journey at Reliance as a member of the pioneering Jio team, actively contributing to the revolutionary launch of Jio services. Subsequently, I transitioned into the realm of retail marketing within the organization, where I specialized in creating visually compelling VM (Visual Merchandising) creatives for Reliance Smart and Reliance Fresh outlets.
